Tag Archives: Shopping

Mock Duck, Potato Pastry and Carrot Plum Pudding: Christmas 1917 in Batley and Beyond

The frenzy of Christmas shopping is reaching its peak. The shops are packed with all manner of tempting delights – from food and drink to decorations, clothing, perfume, toys and the latest must-have gadgets. What a contrast to Christmas one hundred years ago in 1917 when my grandparents were children. In fact, there was a huge difference between a Batley Christmas in 1915, which I wrote about in a series of posts the other year, and the ‘festivities’ two years later. The 1915 Batley Christmas posts are as follows:

Christmas 1917, over three years into the Great War, was noticeable for the lack of consumerism. It was a time of hardship. The war had taken its toll. Even Santa was facing problems, or so the children were warned. This advert featured in the ‘Batley News‘ in the run up to Christmas, an advert which perhaps my grandparents read:

Pioneers’ Industrial Society.
Furnishing Department.

British Toy Factory,
Fairy Land.

Dear Boys and Girls

It is nearly twelve months since I wrote you last. I was hoping the War would be over by this Christmas, so that you could all have had a right good time. I have been very busy since last Christmas. You know I have closed up all my German Factories. “British Boys and Girls don’t want German Toys,” and what with so many men and so much wood and metal being wanted in this great War, I have not been able to make near so many Toys as usual. However, when you see my Show at the Co-operative Furnishing Department in Halifax Road, Dewsbury, I think you will say I have done very well indeed. There will not be much in the windows, but you should see inside. There will by Toys made by Wounded Soldiers. Don’t you think it was a good idea of mine to get these brave men to make some of my Toys? They are made at the Lord Roberts’ Memorial Works, and there are some really smart things among them. Again, I am not forgetting you Boys and Girls who are getting rather too big for Toys. Many of you would rather have a nice Story Book or a Box of Paints, or a Box of Plastercine [sic] or a Meccano, What I would advise you to do is to get Mother to take you, and if you are fortunate enough to have Daddy at home, take him as well to see the largest Toy Show in Dewsbury. Then, after you have seen what you would like to have, write me a letter and post it up the chimney, so that I will know just what to bring you at Christmas. Now don’t forget where I am having my Special Show, the Co-operative Furnishing Department. Wishing you all a Happy Christmas

Your Dear Old


Toy Sale Commenced Saturday Dec 1st, 1917

The letter from Santa perfectly summed up the state of affairs. A scarcity of raw materials; a reduction in overseas trade; and fathers absent, wounded or dead;

Before the conflict, Britain imported around 60% of its food. The war syphoned men and horses away from farm work, resulting in decreased agricultural output at home. The potential problem of decreased home production and reduced imports was recognised as early as August 1914, leading to the formation of a Cabinet Committee on Food Supplies. Objectives included fixing maximum prices for commodities, and discouraging hoarding. But by December 1916 around 300,000 tonnes of British-bound shipping was being sunk monthly, resulting in the establishment of the Ministry of Food, headed by a Food Controller. It promoted voluntary rationing, with citizens encouraged to restrict weekly consumption of bread to 4½lbs, meat to 2½lbs and sugar to ½lb. Vegetable growing was pushed. Even feeding stray dogs was discouraged, in an effort to conserve supplies. But still the situation deteriorated.

February 1917 saw the introduction of unrestricted U-boat warfare by the Germans, and in March 507,001 tonnes of Allied merchant shipping was lost. By April 1917 it had risen to an astronomical 834,549 tonnes. Although rationing was not introduced until 1918, the supply of food was significantly affected: sugar for instance, or wheat for bread and flour; as well as Christmas staples of currants, raisins and candied peel. All essentials for the traditional fare of Christmas puddings and mince pies.

Wartime recipes by 1917 included ones for sugarless plum pudding, made from grated carrots and potatoes, dried eggs, suet, golden syrup and minimal quantities of bread crumbs, flour, oatmeal, chopped oats, nutmeg, dates and raisins. Pastry was made using mashed potatoes, baking powder, salt and margarine or lard. The newspapers were full of these helpful instructions – I don’t think I’ll be giving them a try. But in case you do, here they are:

Plum Pudding
¼ lb grated carrots, ¼ lb grated potatoes, ¼ lb suet, 3oz dates, 4oz stoned raisins, 4oz bread crumbs, 2oz fine oatmeal, 1oz chopped nuts, ¼ teaspooonful of nutmeg, 2 tablespoonfuls of dried egg in solution, 1 tablespoonful of golden syrup and ½ teaspoonful of carbonate soda dissolved in ½ tablespoonful of milk.

Mix the dry ingredients, add the egg and treacle (the latter should have been warmed), and lastly, the soda dissolved in milk. Turn into a greased mould, and steam for four hours.

6oz flour, 2oz mashed potatoes, ¼ teaspoonful of baking powder, ¼ teaspoonful of salt and 3oz of margarine or lard.

The dry ingredients should be first mixed, and the shortening rubbed in. It should then be mixed into a stiff paste with water after which it is ready for use.

The ‘Yorkshire Evening Post’ published a table of comparative Christmas food prices for 1913, 1916 and 1917, which illustrates the difficulties. It shows the minimum and maximum price range for a selection of festive food in each of these years. Turkeys, for example had more than doubled in price, from 11d to 1s a pound in 1913, to 2s 6d a pound in 1917. Jaffa oranges were no longer available. Even a humble rabbit for the pot was 3s. The paper claimed the 1917 price of dates was akin to ‘eating brass’, the Yorkshire word for money.

Price Comparison

Fish prices, not included in the table, were said to be ‘fairly stiff’ with sprats as plentiful as anything at 4d a pound. Not ideal Christmas dinner fare, and a far cry from pre-war Christmases.

Here’s another 1917 wartime Christmas recipe for the adventurous.

Mock Duck
1lb lentils (mashed), 1oz dripping, sage and onion stuffing.

Melt the fat, put in the lentils. Add water and cook gently until soft (lentils fairly dry). Season well. Form into exact shape of duck with stuffing inside. Bake in a hot oven until brown. Serve with apple sauce.

The down-beat Christmas is mirrored by the changes in the festive newspaper adverts, or rather lack of them. Batley was a prime example. In 1915, the weekly ‘Batley News’ was crammed full of adverts from a whole range of shops in town, in the run up to Christmas. This included a full feature about where to shop in the final pre-Christmas edition. Yes, there was a nod to the war in terms of military themed toys and presents for those serving King and Country. However, in contrast, 1917 was extremely low key. In fact, the first page of the 22 December edition led with the following headlines:

  • A Weekly Meatless Day;
  • Batley’s Food Problems; and
  • Dewsbury Food Queues

Adverts from Batley businesses were fewer, and often very discretely tucked away. Who wants to see Rolls of Honour, In Memoriam columns and the latest casualty lists sandwiched between adverts for tinsel and toys? Many Batley shops advertising in 1915 did not feature at all two years later. Some stalwarts remained, such as Gerald Brooke’s jewellers, and Thomas Hull, Miss Kendall and Miss Hazzlewood’s clothing shops. Montage 1

Sam Wilson still proudly announced his seasonal cigars. Cigars

Beaumont’s music shop remained. Reflecting the music of the day their records included the Black Diamonds Band’s ‘Cheer up, Little Soldier Man’ and Herbert Payne’s ‘When the bells of Peace are ringing’. But on the whole adverts from Batley traders were not as bold and plentiful as previously.

Maybe some businesses had changed hands, ceased trading or downsized due to conscription and supply shortages. But established Batley firms, like J.C. Ridsdale’s food specialities, Jessop’s clothing, Western’s toyshop and Thomas Wood’s famed Red Cross Hospital window display of Christmas novelties, were notably missing.

Food shops were particularly hard hit. No big, brash Batley establishment adverts for pork pies and the array of butcher’s Christmas cuts on the scale of years gone by. Only the odd, modest, advert discretely hidden in the classifieds, like the one from J.W. Fox.


No Batley confectioners or purveyors of alcoholic drinks either; no Batley flowers advertised; nothing even for the horses from Henry Rhodes, the corn merchant of 1915. Instead adverts for War Bonds abounded in a bid to raise money to finance the war. bonds

Another theme was for firms to proclaim their British manufacturing credentials – no foreign-made goods here. The appropriately-named, and perhaps longed-for, Arthur Peace was a prime example of the British staff policy.


The other noticeable trend was how most of the adverts, the biggest and boldest, related to shops in neighbouring Dewsbury, described as a ‘noted shopping centre’, or even further afield. This a total contrast to Christmas 1915, and knowing the rivalry between the two towns, perhaps a dint to local pride.

Other Towns

Advertising for Shops in other Towns, including the only adverts for Plum Puddings, Xmas Cakes and Festive Greenery

As indicated in the opening advert, Christmas is about children. Despite the events worldwide, every effort was made to make it a special time of year for their sake. Batley toy shops did their best, but with a notable absence of the militaristic toys of 1915. And note, once more, the emphasis on British-made in the Beaumont advert.


But ultimately, Christmas 1917 did not have the same shine. Feasting was seen as disloyal. The paper shortage meant Christmas card sending was on the wane. Christmas trees, although still available, were less popular than in previous years – their German origins did not help. Some chose to announce they were not giving, and did not wish to receive, presents as they felt uncomfortable with the concept of wasting money on luxuries in wartime. Above all, with so many dead, maimed or away from home facing danger, Christmas was no longer the time of family reunion that it once had been. It was a time of anxiety for those with family members serving overseas. A time when permanent absence of loved ones would be felt more acutely. And by 1917, for many families up and down the land, Christmas would never be the same again.

I’ll end with that letter from Santa to the children of Batley and beyond.



Festive Adverts and Shopping in Batley: A 1915 Christmas – Part 3: Food for Man and Beast

In the final part of my seasonal shopping blog I look at Batley’s food and drink shops, as featured in the local press during the weeks leading to Christmas 1915. These shops catered for festive meals in households across Batley. But many also provided a taste of home for those serving overseas.

Mr Geo. Brown, a popular Branch Avenue caterer and confectioner was one such business. He supplied amazing quantities of chocolates, biscuits, fancy cakes and larger currant cakes to men in khaki and navy blue.  Of his cakes, going to soldiers, the Batley News eulogised “and won’t they welcome the toothsome and nourishing comestibles that they are so fond of in peace times”! He also sold boxes, crackers, stockings and a variety of decorative tins and jars filled with sweets, chocolates and toys. And what would Christmas be without its Christmas cake? I find Brown’s 8 December Xmas show opening date a notable difference to Christmas shopping today, when festive goods start appearing on the shelves months earlier.

Brown confectioner 18 Dec 1915

Meat shops were plentiful. Mr John Fox’s establishment at 39, Wellington Street had an array of Norfolk turkeys, Yorkshire geese, pheasants, game, rabbit and poultry. His products included oysters, fish, potted meats, even apples and oranges. His shop was described as “like a picture of Christmas as it should be”.


Jesse Roberts’ pork butchers was located almost at the Hick Lane corner of Commercial Street. His polony, a tasty delicacy, was relished both at home and abroad with hundredweights of it sent to those serving King and Country. The newspaper said patriotically “it has come as a real reminder of the tea-table at home, for many of the local KOYLIs on war service”.  The demand for that Christmas staple, the stand pie, from those serving overseas caused a shortage at Mr Roberts’ depot in mid-December. His shop also sold bacon, mincemeat and even tomato sauce!


Another pork butcher was Mr John Batty. His spotlessly clean shop was located at 52, Wellington Street. He too sold bacon, cooked hams and those stand pies so sought after by soldiers and sailors and those keeping the home fires burning. Potted meats, sausages, polonies, tongue and mincemeat also helped “give the Christmas bill of fare a most acceptable variety”.


Alfred Milnes owned butchers shops at Town Street, Batley Carr and Mill Lane, Hanging Heaton. He also had a Saturday Dewsbury market stall. A veteran judge of beef and one of the district’s most popular butchers, he was the beef go-to man.  Prime mutton was another of his fortes and his beef sausages were noted as “amongst the most reliable commodities of their kind”.


Mr J C Ridsdale, provision dealer, wine and spirit merchant, dispatched large quantities of figs, raisins, plum puddings and biscuits from his Market Place store to soldiers and sailors.  Whilst admitting that the price of some products, such as raisins, were dearer than in previous years their superb quality repaid the price. Prize cheese and smoked Wiltshire bacon also featured amongst his wares. As did table delicacies ranging from jellies and biscuits to bottled fruits and sweets; from muscatel, almonds and mincemeat to champagne and cigars. And his shop was the only local agency for Gilbey’s wines and spirits.

Ridsdale's 18 Dec 1915

On the subject of drinks and cigars, Mrs Chadwick’s Crown Hotel on Commercial Street boasted a fine stock with sherry cask matured spirits and whiskies including brands from some of the world’s most famous distilleries. Buyers though we’re reminded of the curtailed hours due to the new Liquor Control Order.

Crown Hotel

Sam Wilson’s establishments, one at the Market Place corner of Upper Commercial Street and the other near the Tram Terminus at the Bradford and Station Road junction, provided another sign of the times. A popular local tobacconist, “every local worshipper of the Lady Nicotine” knew his shops. He stocked a wide price range and flavour of cigarettes, boxes of cigars and blends of tobacco. He also had a wonderful array of pipes, “a rare stock of beauties, just right for using or giving when the Christmas spirit is greatly developed in men”.

Wilson cigars 18 Dec 1915

And finally not to be forgotten at Christmas was the horse. This was still a society heavily reliant on horse power, both on the land and in terms of transporting goods locally. Henry Rhodes, corn merchant, located at Station Road was “excellently situated for supplying the quadrupeds with as good a Christmas dinner as anyone could wish”.

Henry Rhodes

I hope this series of posts has given a flavour of a 1915 Christmas. Although a century ago it is still recognisable as the Christmas we celebrate today. And although these shops have long since disappeared, forced out by supermarkets such as Tesco’s,  I can relate the locations to my ancestors lives and picture them doing their Christmas shopping in the multiplicity of individual retailers lining the thriving town’s teeming streets.

My two earlier post can be found at:

Part 1: https://pasttopresentgenealogy.wordpress.com/2015/11/19/festive-adverts-and-shopping-in-batley-a-1915-christmas-part-1-the-home-beautiful

Part 2: https://pasttopresentgenealogy.wordpress.com/2015/11/25/festive-adverts-and-shopping-in-batley-a-1915-christmas-part-2-gifts-galore-for-man-woman-and-child

Festive Adverts and Shopping in Batley: A 1915 Christmas – Part 2: Gifts Galore for Man, Woman and Child

In Part 2 of my blog about Christmas shopping in Batley in 1915 I focus on gift-giving. Although the shadow of war cast a cloud it could not, as the papers put it, “eclipse the public’s desire to remember the season of goodwill”.

The war had made a mark though, in terms of presents given. Children’s toys took on a distinctive, militaristic theme. And the postal system and Army Transport were inundated with food and presents for soldiers, sailors and nurses serving overseas or training on home shores: Cakes and plum puddings to revive memories of home; grocers reporting a run on goods men in the trenches could relish; butchers supplying hundredweights of comestibles; clothing retailers, ironmongers, tin-ware merchants and jewellers selling practical goods aimed at those serving King and Country. Batley folk had a wealth of local shops to satisfy these needs.

The town centre had a good selection of jewellers.  The universally popular product stocked by all, aimed especially at those serving in the Armed Forces, were Radiolite wrist watches with luminous dials, readable in the dark. These were also promoted as useful in the dark for people at home.

Joe Fox, whose clock was a much-loved time-teller for shoppers on Commercial Street, was one retailer of these wrist-watchers. He also had a good number of other clocks which, the paper remarked, were not easy to obtain nowadays.

Joe T Fox Batley 11 Dec 1915

Commercial Street’s Messrs Gerald Brooke, Ltd also retailed these “luminous levers”. Diamond and gem rings glittered in the window of this shop, described as “ranking high amongst jewellers and silversmiths in the West Riding”, making a display worthy of their big reputation. Upholding its good name, Brooke’s sold clocks, alberts, signet rings, canteens of cutlery, silver and plated goods such as cake-stands, and dessert dishes and other goods “at prices that cannot be repeated”.


Mr F E Morton was a third Commercial Street jeweller who boasted the sale of luminous watches, a number which had already been sent to soldiers. Silverware marked the other outstanding feature of his shop, with a beautiful home-enhancing collection of vases, bon-bon dishes, cruets, cake, fruit and jam stands. If that wasn’t enough to entice the discerning Christmas shopper, there was also, of course, the alluring range of mantelpiece and wall clocks, watches, rings, bangles and pendants.


The town’s choice in shoe and clothing shops was equally impressive.  Salter and Salter’s heavily stocked Commercial Street shop’s advertising ploy was “The best is cheapest” when buying winter boots, shoes and slippers. Leather was becoming more difficult to purchase so the public were urged to spend their money to the best advantage and see Salter and Salter’s plainly-marked goods.

Messrs George Jessop and Son, clothiers, hosiers, boot and shoe dealers was one of those stores making a virtue of selling stock bought in at old prices without wartime additions. The famous firm used this tactic to encourage people to buy quickly as “much of the stuff cannot be replaced” at these current quoted prices. They stocked fashionable dark grey overcoats with silk velvet collars. They also held a good supply of blue nap and real indigo blue serge which some tailors could not buy for “love nor money”. They had a display of Scouts outfits in one window. Seasonable presents for those at home included ties, hats, hosiery, snow-shoes and galoshes. Cardigan jackets were suggested for soldiers and sailors.


Mr M Watssman of Town Street, Batley Carr also held a stock of cloth bought at old prices. Supplying a choice of new materials and up-to-date patterns cut to a perfect fit, his motto was “no fit, no pay”. He also had a special ladies department with sealskins and raincoats.


Well-known in Dewsbury and Wakefield, Messrs J Pickles and Son, hosiers and outfitters, opened their Batley branch in time for Christmas 1915. Located at 18-20 Commercial Street this was an establishment where “gentlemen can have their every wish gratified in the latest design of ties, shirts and socks”. Soliciting trade from those with military loved ones, they claimed one local officer made repeat sock orders, proof of his satisfaction with them during active service.  They stocked fashionable soft hats and the latest ties with open ends. Raincoats were made to order, so the customer could have his particular ideas catered for. And their vast quantities of underwear, gloves and scarves made the purchase of a sensible Christmas gift easy.

Pickles 2.JPG

Mr Thos. Hull, old-established Batley outfitter and draper, located in Exchange Buildings, Commercial Street, had been remodelled and boasted new fitting rooms. One wonders if this was a response to new local competition in the form of the Pickles’ shop. Managed for more than 20 years by Mr W Bainbridge, the shop sold hats, suits and “superb” raincoats. The latest fashion in knitted silk ties in bright, mixed colours featured here. Scarves were touted as a suitable Christmas gift. But the real big selling point was khaki mittens of a quality far superior to anything Mr Bainbridge had handled.  With over 240 pairs sold for soldiers, these mittens were popular with warriors who found them so useful. Khaki colours also appeared in the shop’s handkerchiefs, socks and shirts.

Hull's clothes 18 Dec 1915

But the ladies of Batley did not miss out. Miss Kendall’s store at 11, Commercial Street was described as “a revelation and a joy for ladies” and “a shopful of ladies’ delights”.  It stocked exquisite, beautifully made Maltese lace, embroidered frocks and handkerchiefs, perfume, pinafores and dainty blouses in the latest fashion, as well as  a supply of gloves noted as one of the best and biggest in the district. They also stocked “a delightful array of cushions, table centres, and other articles that go to make home life truly bright and agreeable”.

Kendall 27 Nov 1915

Miss Hazzlewood was Batley’s blouse specialist. The “Batley News” enthused that “some of the dainty creations now on view will make charming gifts for the fair sex at Christmas”. The on-site staff, in this domain for ladies, also manufactured large quantities of underclothing. But men were not overlooked by Miss Hazzlewood who, in conjunction with Batley Ladies’ Sewing Guild, cut over 1,000 shirts for soldiers and other garments “for the fighting boys”. 


Toy shops abounded too. Mr Lionel Leach had taken over the 68 Commercial Street business previously known as C T Mellor’s, selling handbags, cards and books. His leather goods included wallets, purses, writing and jewel cases.  Fountain pens, photo frames and antimony ware made ideal gifts too. Books catering for children and adults and toys and games were in particularly brisk demand. Christmas cards featured khaki, Union Jacks and other patriotic war-themed embellishments.

Leach Christmas Cards 4 Dec 1915

Leach's 18 Dec 1915

Military toys, electrical goods, cycles and motors were found in the shops of Mr Herbert Hainsworth, on Branch Avenue and Well Lane in Batley and 42, Northgate, Dewsbury. Air-guns, some firing 1,000 shots without the need to re-charge, trained the eye to accuracy. A toy machine gun with wooden “shells”, emitting sounds mimicking the “bark” and “crack” of the weapon, was described as “wonderfully reminiscent of its big brother at the Front”. Then there was the new Sandy Handy, a mechanical toy which filled and emptied buckets of sand.


Hainsworth’s shop also catered for adults. For fighting men they recommended their pocket lamps, leather vests and motorcycle clothing. Their motor and cycle departments held countless accessories which made useful presents, such as capes, gloves, tools and lamps. They sold bicycles. And motor cycles by Triumph, P and M, BSA, Sunbeam, Lloyds and Wolf were available, including new lightweight models for 1916.  They also served the business customer through their light delivery van and commercial motor trade arm.

Mr Thos Wood (late Mr E H Tate’s) was one of the Heavy Woollen District’s foremost ironmongers. The toy shop element of the business was located in Well Lane, with its forts, guns, cannons and building sets. His Commercial Street shop window proved a seasonal delight, reflective of the times. One window portrayed in detail a Red Cross Hospital. They also had a miniature Charlie Chaplin! Christmas novelties for the soldier in the family included a bullet-proof shield which doubled as a mirror and periscope. Cigarette lighters made a nice Christmas gift. And the visitor was urged not to miss the trench stores containing “wonderfully simple little things that Tommy Atkins values immensely”.


But the shop which delighted the children of Batley, Santa’s very own Toyland, was Misses Western’s Commercial Street shop. The “Batley News” proclaimed “it may be aptly called the Batley Home of Santa Claus. He fills his pack and reindeer sledge there”. This year the toys had a largely military theme with soldiers, forts, guns, battleships, miniature tents, cooking stoves, aeroplanes and Scouts outfits. In addition to boys mechanical toys manufactured in England or France, girls could choose from dolls made in Britain, France or Japan. Meccano sets were aimed at both sexes. Adults too were catered for with brushes, combs, oak trays and basket-ware.


So in this selection there are many gifts familiar to today’s Christmas shoppers; and many which typify the war-torn times of 1915.

In Part 3 I will look at Christmas food and drink vendors.

Part 1 can be found at https://pasttopresentgenealogy.wordpress.com/2015/11/19/festive-adverts-and-shopping-in-batley-a-1915-christmas-part-1-the-home-beautiful


“Batley News” – various November-December editions.

Festive Adverts and Shopping in Batley: A 1915 Christmas – Part 1: “The Home Beautiful”

In the run up to Christmas I’m writing a series of seasonal blog posts with a family and local history theme. In the opening three posts I look at shopping in Batley in 1915, as described in the local press.

Adverts and shopping articles were a feature in all local newspapers up and down the country in the weeks leading to Christmas. 

These kinds of newspaper pieces and adverts – giving shop descriptions, detailed location information, and the wares on sale – provide a picture of the area in which ancestors lived, add colour to research and complement the information from other sources such as Directories and maps. They also provide a unique insight into the period for a family historian. And it is all the more useful if your ancestor worked in one of the featured shops!

Although the shops I describe are based in my home-town, the type of retail outlet and products sold would be seen in most towns in the country in this period.

By way of context, Batley and the surrounding Heavy Woollen District had prospered in the early part of the war. Its fabrics were much in demand by the military and business boomed. So, even if prices in shops were higher, the employment opportunities, wages and bonuses paid to mill workers went some way to offset this. Also, notably in these early war years, many shops made a virtue of not including wartime additions to the cost of stock bought in at old prices. So the implication given by the press was Batley residents were still relatively well-placed to put on a good show at Christmas.

Batley folk were exhorted to celebrate Christmas 1915 with cheerfulness and a generous spirit. It was claimed this would contribute to national optimism.  So, as families suffered the anxiety of separation and news of dead and injured servicemen reached home, shops were decked out in patriotic emblems, usually centred on the Union Jack or flags of Allies, and these Christmas adverts began to fill the newspapers.

The first ones appeared in the “Batley News” towards the end of November 1915, and by the beginning of December they increased to a steady flow. So a much later start than today’s Christmas retail push.

As for items designed to make a 1915 Christmas celebration, unsurprisingly alongside those traditional food and household goods, many products had a military theme or were directly aimed at our “gallant lads” and “plucky nurses”.

Like today, updating the house for Christmas played a part in preparations, the season being described as an ideal time to adorn the home with new goods.  Mr Preston Jenkinson’s shop, located by the Batley Tram Terminus, was hailed as probably the largest vendor or linoleum and flooring products for miles around. Products included linoleum, oil-cloth, rugs, fringe, mackintoshes and bedsteads. Its plain pricing, courteous staff, range of stock and the fact that “the huge store is one of those rare places where the stranger may have a really good look round before being pressed to buy” were virtues for those “bent on buying well for Christmas”.

Jenkinson 2

Hanover Street’s Messrs W North and Sons was another store for those with an eye for “The Home Beautiful” to frequent. This shop also sold oil-cloth, linoleum, dainty rugs and the “latest creations of carpet factories”. Beyond this they stocked enamelled curbs and hearths and inlaid furniture, “the choicest products of the cabinet-maker”.

Messrs Brett and North’s furnishing emporium on Bradford Road had “everything calculated to make home life bright and beautiful”. Its products ranged from pictures, mirrors, ornaments, cutlery and electro-ware to rugs, suites, desks, cabinets and easy chairs. “The metal artwork, vases, dinner and tea-set’s, exquisite designs in chairs, bedroom suites etc afford a pretty display”.

Flowers also played a part in the festivities. Messrs J Hick and Sons at Wheatcroft was described as “a joy to the eye and a refresher to the soul” whose flowers could “be bought and transferred to the home, to give radiance and fragrance throughout the holidays”. Besides flowers, seasonal evergreens such as mistletoe and holly decorated homes. And, as a time to remember departed loved ones, shops promoted wreaths and crosses to lay at last resting places. Ironic given the number of families who would never know final resting places as the war progressed.

Hick advert

Mr Arthur Kemp’s greenhouses and gardens in Wellington Street, facing the baths, was a Batley institution. Residents were urged to walk around the greenhouses to select tea-table and school party blooms; Christmas decorations for home, church and grave; bridal wreaths and buttonholes for the winter wedding; and the central piece at Christmas – the tree.

Kemps trees  11 Dec 1915

Music was important in Christmas celebrations and family gatherings. Mr W S Beaumont’s Henrietta Street music store stocked gramophones and thousands of records so “no home need to be without mirth and music at the festive season” with “such seasonable strains as ‘The Hallelujah Chorus,’ and good old carols like ‘Good King Wenceslas,’ followed by sprightly jigs and reels, or by patriotic spirit-raisers like ‘Britannia’ and the ‘Marseillaise”.

Beaumont Batley advert

Player-pianos and rolls were available, promoted as a way to play music without undertaking years of study. And for those already proficient pianos, violins and wind instruments were on sale. The shop had repair facilities and Mr Beaumont would consider weekly payment in approved cases. Santa Claus could supply children’s bugles and drums from the shop too!

Beaumont Batley 27 Nov 1915

In my next post I will cover Christmas toys and gifts, including those aimed at soldiers and sailors on active service abroad or in training at home. It can be found at: https://pasttopresentgenealogy.wordpress.com/2015/11/25/festive-adverts-and-shopping-in-batley-a-1915-christmas-part-2-gifts-galore-for-man-woman-and-child
“Batley News” – various November-December editions.